As the Marketing Coordinator at verynice, a design strategy consultancy, I worked with our client,, to write web content for their annual Immigrant Heritage Month (IHM).  For their 2015 event, wanted to emphasize the concept of a uniquely American identity derived from the interaction between the many different cultures present in the US. In writing the central copy for IHM's homepage, I aimed to create a brand voice that not only celebrates difference, but also highlights commonalities between American immigrants— the unique culture that comes from sharing our experiences and traditions with one another.