Keep A Breast (KAB) is an organization dedicated to preventative care for breast cancer. Through their #checkyourselie app, which delivers self-check reminders and health advice, KAB empowers women to take control of their health. As the Marketing Coordinator at verynice, a design strategy consultancy, I assisted in creating a digital marketing plan for the launch of the #checkyourselfie app with messaging that reflected their youthful, edgy brand and conveyed the importance of breast cancer prevention in a way that was personal and engaging, not preachy. Here are some samples of social media and web content we created for KAB: