Capacity Match is a service that helps nonprofits confidently outsource their capacity building projects by matching them with highly qualified consultants and vendors.I wrote the copy for this ad, which Capacity Match placed at the  501Conference, the largest annual gathering of nonprofit leaders in the US. Since the dedicated ad space was only a quarter of a program page, I aimed to hit two pain points nonprofit leaders often experience— lack of capacity and poor quality return on outsourced projects— in as few words as possible.